Zion Non-Profit Charitable Trust d/b/a the Leon H. Sullivan Charitable Trust (Trust), is a 501(c)(3) organization. The primary value of the Trust in the 10-36 Plan was to demonstrate the principle of charity before profit. Founded in 1966 the Trust shines as a beacon of hope, stands as a tower of strength and serves as a source of pride for the Progress Movement. For over 40 years the Trust provided a variety of social and human services.
See our History
Today, in addition to our program initiatives, the Trust offers affordable office space at the Leon H. Sullivan Human Services Center to agencies that provide social and human services. The Trust also owns Mini Mall West Inc. which is an equal partner owner of the Progress Haddington Plaza at 56th and Vine Streets in Philadelphia, PA.
Charitable Contributions/Donations. Charity before profit is a core value for the Trust. Throughout the year, we engage in charitable contributions, donations and capital improvement projects. We sponsor and participate in community service partnerships and activities, give charitable donations; provide scholarships and grants; and support other Sullivan Entity projects.
On June 15, 1962 during a sermon inspired by “Jesus feeding of the multitudes” as found in John 6:1-14, Reverend Leon H. Sullivan announced an unprecedented community investment strategy. His plan involved masses of community people in business ownership and community development. The strategy was called the 10-36 Plan. Each participant was asked to set aside $10 each month for 36 months to raise funds to initiate housing projects, shopping centers, business enterprises and human and social services. That Sunday fifty church members signed on. The next Sunday 250 more signed on.
Thus, the whole Progress Movement was started (long before such terms as “black capitalism” or “minority enterprise” became fashionable). The 10-36 Plan, an integral part of the overall Progress Movement, was designed as a way to combine and multiply community resources. It was, and still is, a self-help community and economic development initiative.
In 1965, after demonstrating the success and capabilities of the program, subscriptions were again accepted and the number of participants grew to 450. In 1968, the program again accepted new subscriptions and the number grew exponentially to 3,300.
The 10-36 Plan was a broad-based program to improve the community. It was built on four premises: (1) an operational definition as a “people’s campaign”, (2) community development of its own resources for its own needs, (3) community involvement in its own destiny, and (4) a basic belief in the “self-help’ doctrine.
Primarily promoted as a “Program of Faith,” the success of the program has become known worldwide and has become an inspiration and model for community investment strategies around the world.
The Zion Non-Profit Charitable Trust was the first entity Reverend Sullivan created as part of the 10-36 Plan because he wanted Plan participants to understand the “primary value of charity before profit.” The “charitable” act of over 3,000 10-36 Plan participants immediately provided the Trust with a donor base unheard of among Black organizations then and now.